pramika jm's profile

Accessorizing Individuality: Rooh Jewelry

pramika jm
•
In our Masters', in one of our projects, we were tasked with crafting a brand from the raw materials of imagination, and our topic was jewelry.

The marketing project for Rooh, a new Indian jewellery brand, strategically targets urban professionals aged 23- 50 seeking stylish, affordable silver jewellery for self- expression. Emphasizing quality craftsmanship and diverse aesthetics, Rooh offers versatile pieces as a canvas for individuality. The marketing strategy prioritizes social media and omnichannel engagement to foster community and encourage trial. With robust industry experience and funding, Rooh aims to swiftly capture market share in the silver jewellery segment by positioning itself as a disruptor focused on empowerment and self-discovery. Rooted in Indian aesthetics, the objective is to elevate brand awareness and drive sales through innovative marketing initiatives.

I led the strategic targeting and conducted thorough research for a branding assignment centered around jewelry. Additionally, I independently developed captivating reels, designed the webpage and packaging, and additionally, contributed to various creative elements including the AV advertisement.
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jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
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jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
Click Here : Website
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
Click Here : AV Video
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
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3D Packaging Design: Pouch, Box 1, Box 2, Box 3, Bag.
jewelry marketing plan webpage design packaging design branding brand identity Marketing Design strategy brand strategy market strategy
Accessorizing Individuality: Rooh Jewelry
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Accessorizing Individuality: Rooh Jewelry

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